The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-created media appearing in their timelines. This step comes as the platform announced that it currently hosts more than 1 billion AI-generated clips.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global rollout. This advancement coincides with a rise in content created by AI, spurred by new video-generation tools.
AI Proliferation Online
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a term for poor-quality, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we want to offer the community the ability to adjust the amount of that, according to their own choices,” said a spokesperson.
Scale of AI Content
The platform shared that there are presently over a billion videos on its network tagged as made with AI. Overall, over 100 m media items are uploaded to the platform every day, making AI-generated material a limited portion of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI-generated videos they see by using the “manage topic” setting in the application and choosing the AI content topic. Other topics that can already be controlled under the setting cover news, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies require creators to identify lifelike AI-made content, and it bans harmful deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Additionally, the service will now apply an AI-generated tag to content made using its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This action is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is also launching a $2 million awareness program for professionals and organizations to create informative material about ethical AI use. This project will assist educational bodies focused on training coding and technology.
Platform Protection
TikTok has justified its content review process, amid controversy over proposals to make redundant hundreds of safety staff in the United Kingdom. The company is planning to eliminate hundreds of positions in its content moderation division in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that human moderation would still have a role, but automated tools can shield workers by filtering out the most distressing content prior to it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its AI tools.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
